Teddy Bear Toss Events
The Brick is proud to partner with community WHL and NHL teams to host Teddy Bear Toss nights in support of Children’s Miracle Network hospitals. We’re also excited to announce we’ve added another partner for 2017: the Ottawa 67s of the OHL.
The Brick teamed up with the Calgary Hitmen to host a Teddy Bear Toss in November 2016. For those who didn’t already show up with bags full of stuffed toys, there were plenty of Brickley bears wearing Hitmen jerseys available for purchase at the game.
Thanks to fans who attended the event, the proceeds from 750 Brickley bears were donated to the Alberta Children’s Hospital in Calgary. Plus, all stuffed toys thrown on the ice were donated to local agencies, including the Calgary Food Bank, Stephen’s Backpacks, the Salvation Army and Siksika Children’s Services.
In January 2017, The Brick and Oilers Entertainment Group came together for a great cause: Brickley Teams Up For Kids. Everyone who attended the game – from die-hard Oilers fans to displaced Minnesota Wild devotees – could buy their very own Brickley bear decked out in a limited edition Oilers jersey.
Edmontonians really came through. We sold 1,800 bears that night, plus we sold an additional 2,400 Oilers Brickley bears in stores around the city. In total, we donated the proceeds from 4,200 bears to the Stollery Children’s Hospital.
Edmonton Oil Kings
In December 2016, The Brick was happy to partner with another WHL team: the Edmonton Oil Kings. Eager fans loaded with armfuls of teddies flooded Rogers Place, only to stop by our booth and pick up a Brickley to add to their collection.
In 2015 and 2016, we sold a combined total of over 1,600 Brickley bears featuring the Oil Kings jersey. Proceeds raised from the bears were donated to the Stollery Children’s Hospital in Edmonton, while all the toys thrown on the ice were donated to Santa’s Anonymous.